one product one tree.

"There is no solving climate change without solving deforestation." - Tree-Nation

Fable Matter will plant one million trees.

humans deforest approximately ten million hectares of forest annually. To put this into perspective, that's an area the size of Portugal every year. As a response to global deforestation, Fable Matter has partnered with Tree-Nation, a non-profit organisation whose mission is to fight climate change through global reforestation and conservation projects. In doing so, we help restore forests, create jobs, support local communities and protect biodiversity.

for every product you order, a tree will be planted in your name.
together, we are working towards reaching our goal of planting one million trees.

how it works.

when you complete an order, you will first receive an order confirmation sent to the email you provided. Following this, you will receive a separate email from Tree-Nation with the details about your Tree-Gift. This will include the species, the conservation project and the planting location of the tree. You may then proceed to their website to plant this tree which will be displayed in our forest!

"But why can't I choose which species and where I plant my Tree-Gift?"
Tree-Nation plants over 300 different tree species across 96 reforestation projects around the world. It is in everyone's best interest for Tree-Nation to carefully select which trees to plant according to the specific benefits they offer for the environment and local population. Tree-Nation assigns each tree its own unique URL meaning the species, the conservation project, the planting location information and the carbon dioxide compensation values are accessible for you to track throughout the lifetime of the tree.